MAISON OF HAND

THE BRIEF

  • Position Maison of Hand as a high-profile interior home store in the Los Angeles area and leverage the unique value proposition of the product line being handmade pieces imported from Tunisia.

WHAT WE DID

  • Traditional Public Relations: generated proactive press including drafting and distributing press releases for the new collection, securing interviews and in-store media visits 
  • Influencer Engagement: executed in-store exclusive tours to key influencers in LA targeting the home decor and design space 
  • Paid Digital Ads: executed monthly social media ad campaigns targeted to audience conversion and brand awareness, focusing on driving traffic to the newly integrated Instagram shopping page and website 
  • Organic Social Media: created monthly content calendars, executed and managed social channels, executed product shoots and performed community management  
  • E-Commerce: copyrighted product descriptions to elevate online e-commerce channel

RESULTS

  • Secured media coverage in top outlets including features in The Los Angeles Times, Architectural Digest PRO, Modern Luxury Angeleno, Aspire Home & Design, Indulge, and PureWOW 
  • Secured posts from influencers including @breeganjane, an interior designer on HGTV, and Extreme Home Makeover 2020 
  • Increased social media followers organically by 350%, generating 541,918 Facebook impressions and 588,948 Instagram impressions  

 

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