Position Maison of Hand as a high-profile interior home store in the Los Angeles area and leverage the unique value proposition of the product line being handmade pieces imported from Tunisia.
WHAT WE DID
Traditional Public Relations: generated proactive press including drafting and distributing press releases for the new collection, securing interviews and in-store media visits
Influencer Engagement: executed in-store exclusive tours to key influencers in LA targeting the home decor and design space
Paid Digital Ads: executed monthly social media ad campaigns targeted to audience conversion and brand awareness, focusing on driving traffic to the newly integrated Instagram shopping page and website
Organic Social Media: created monthly content calendars, executed and managed social channels, executed product shoots and performed community management
E-Commerce: copyrighted product descriptions to elevate online e-commerce channel
Secured media coverage in top outlets including features in The Los Angeles Times, Architectural Digest PRO, Modern Luxury Angeleno, Aspire Home & Design, Indulge, and PureWOW
Secured posts from influencers including @breeganjane, an interior designer on HGTV, and Extreme Home Makeover 2020
Increased social media followers organically by 350%, generating 541,918 Facebook impressions and 588,948 Instagram impressions
Ready to work together?
Contact us here