SONGTRADR

THE BRIEF

  • As Songtradr’s Agency of Record, Jive has built brand recognition on a global scale through a series of PR efforts including announcements and artist support initiatives.

WHAT WE DID

  • Traditional PR: B2C and B2B public relations strategy targeting the music, tech, and entertainment space 

RESULTS

  • Secured coverage in top industry outlets spanning music and entertainment including Billboard, Rolling Stone, NPR, TheWrap, and Digital Music News 
  • Ensured Songtradr’s name was mentioned alongside influential companies in the music industry, such as Spotify and Bandcamp 
  • Secured exclusive placement for hiring announcements in top tier publications such as Variety and Music Business Worldwide 
  • Successfully positioned Songtradr as a brand that puts artists first by increasing awareness about their efforts to support their community during the COVID-19 pandemic 
  • Assisted with developing a virtual bi-weekly panel series and pitched select music outlets surrounding the events

 

Ready to work together?

Contact us here