MEOW WOLF

THE BRIEF

  • Establish Meow Wolf as the premiere creative company with Jive acting as their Agency of Record, overseeing their corporate communications, projects, events, and experiential installations. 

WHAT WE DID

  • Traditional PR: handle all corporate communications and media coordination on behalf of the company – both crisis/day-to-day – as well as individual projects, including new exhibitions, amusement park rides, movies, podcasts, strategic partnerships, music festivals, merchandise, and more. 
  • Ambassador Engagement: develop targeted lists for proactive engagement on social media, which tap into a variety of industries and demographics.

RESULTS

  • 468 pieces of coverage have been secured to date, generating 9.4M estimated coverage views and a 3.42B online readership. 
  • Secured placement in Fast Company’s “Most Innovative Companies”, with honors going to Meow Wolf as one of their Top 50 Companies and #1 in Live Events. 
  • Coordinated media features for top outlets including New York Times, CBS Sunday Morning, Today, CNN Travel, and more. 
  • Oversaw PR for Meow Wolf’s documentary film and inaugural music festival Dark Palace, including line-up announcement, accreditation, on-site assistance and more that led to over 35 pieces of coverage and 404k coverage views. 

CHECK OUT OUR CASE STUDY VIDEO:

Ready to work together?

Contact us here