Influencer Engagement

Influencer marketing has proven to be a crucial component of a successful digital marketing strategy. Jive PR + Digital can offer detailed insight into how to build, execute, manage, and report on strong campaigns with influencers. By understanding what attracts consumers, as well as how to inspire them to convert, we’ll extend our relationships with key online experts that span multiple industries, giving us the unique insight needed to engage, reach, convert, and educate audiences at every level.

We plan and execute influencer marketing campaigns to ensure brands are represented by influential people who have followers that are likely to convert to customers.

TYPES OF INFLUENCERS:

Mega-influencers: more than 1 million followers (these are often celebrities)
Macro-influencers: between 100,000 and 1 million followers
Micro-influencers: between 1,000 and 100,000 followers (while their following may be small-ish, their authenticity is high)
Nano-influencers: fewer than 1,000 followers (but has immense influence within a specific niche)

HOW WE DO IT

Whether delivering a curated gift or other relevant combinations of product and experiences, drops allow us to utilize paid and unpaid influencers to share your brand messaging. Creative drops increase the likelihood of unpaid coverage through Instagram Stories and static posts.

Allowing influencers to ‘take over’ your social channels for a specified period of time helps build engagement and credibility through direct association to influencers within your demographic. Additionally, it further extends your brands reach through cross-promotion with the influencers’ personal channels.

Holding anchor events for influencers allows the brand to put product into the hands of content creators in a curated and controlled environment. Connecting groups of like-minded content creators also allows the brand to deepen relationships that can be leveraged in other influencer campaigns.

By supporting select influencer content with boosted posts, brands are able to target awareness to key demographics, as well as leverage key metrics around reach, engagement, total spend, and CPM to determine the effectiveness of influencer posts.

Higher reach, paid influencers are contracted to produce original content, share key messages, promote contests, and attend events. Visual Briefs highlight desired themes while enabling influencers to put their personal spin on content for more authentic results.

In 2020...

Influencer Marketing has been the fastest-growing online customer-acquisition method. Maximize your brands digital reach to your customers, content creation, and engaged storytelling.